Press Releases

U.PW Acquired by Viral Media Start Up, Upworthy, with 10.4 Million Readers

June 03, 2013 – Dubai, UAE: The .PW Registry announced the sale of to the viral media startup, Upworthy. The company acquired at an undisclosed price, earlier this month.

Based all around the United States, Upworthy is a quickly growing media start up that has garnered 10.4 million monthly readers within a year from launch. Business Insider has named them the “fastest growing media company in history.” Upworthy plans to use as its exclusive URL shortener to share news across all its social media channels. With social media as their primary promotion channel, Upworthy’s shared links generate millions of impressions per week.

Business head for .PW Registry, Sandeep Ramchandani said “To ensure that a mainstream portal adopts a .pw name for a strategic project, was one of our key launch goals. This deal will help get millions of internet users right in front of a .pw name, making them more familiar with it. For a new TLD, that is immensely valuable”

Eli Pariser, co-founder and CEO of Upworthy said “ is a terrific branding opportunity for us. It’s as short as you can get, easily recognizable, and really cool.” The company was previously using and switched to earlier today.

The sale was brokered by Afternic which manages the entire inventory for .PW. Afternic and the Registry have launched that lists all .PW premium domains at “Buy It Now” prices.

.PW’s previous single character domain sales include and that were bought by a European Hosting Company for $8,000 each in March.

About .pw – the Professional Web:
.pw – the Professional Web, is a TLD that has been opened globally to create a dedicated namespace for professionals and businesses to set up an online presence, with a first choice domain name at an affordable price point. The .PW is offered by 100+ accredited Registrars across the globe. For more information, please visit

About Upworthy:
Upworthy is a website for viral content where the awesome, meaningful, and visual intersect. 

Every day, Upworthy curators search the Internet for the best online content that’s highly shareable and clickable and actually important. The aim is to help bring attention and focus to stuff that really matters in a viral format that can reach millions. 

The company was founded by Eli Pariser, of MoveOn, and Peter Koechley, the former managing editor of The Onion, and is backed by Chris Hughes of Facebook. The staff includes veterans from The Chicago Tribune, YouTube, The Electronic Frontier Foundation, The Huffington Post, The Sunlight Foundation, and The New York Times.  Learn more at