Press Releases

.PW General Availability Opens with more than 4000 orders in 30 minutes!

March 25, 2013 – Dubai, UAE: The .PW Registry today announced the general availability of .PW domain names, which will enable anyone from anywhere to establish their professional presence online. The newest TLD on the block has fast gained worldwide acceptance with over 110 active registrars signing up from 32 countries to offer .PW domain names to customers.

Launched as the Professional Web at the ICANN Meeting in Toronto, .PW is a new namespace operated by the Directi Group and is meant for professionals around the world looking for first-choice domain names to establish their online identity at an affordable price point. The Registry received more than 4000 orders within 30 minutes of the General Availability launch.

“The internet space is getting cramped with thousands of new users going online every day. Distinguishing your online identity from this crowd is getting harder. With com, net, org and other major TLDs running out of quality domain names, .PW provides customers with short, generic and first-choice domain names to stand out from the rest of the crowd”, said Bhavin Turakhia, Founder and CEO of the Directi Group.

The extended Sunrise period saw many Fortune 500 brands like Apple, Pfizer, Volkswagen and Nokia securing their trademarks in the .PW namespace. Similarly, the Landrush phase attracted a lot of interests from domainers with more than 8000 quality names being released from the reserve list.

“We thank all our Registrar partners for the support, as .PW is now available to more than 25 million customers worldwide through them”, added Mr. Turakhia.

.PW domain names can only be registered via their list of accredited registrars which includes industry stalwarts such as eNom, Network Solutions,, InterNetX, Key-Systems,, ResellerClub, Domain Monster and many more.

About .pw – the Professional Web:
.pw – the Professional Web, is a TLD that has been opened globally to create a dedicated namespace for professionals and businesses to set up an online presence, with a first choice domain name at an affordable price point. The .PW Landrush is now open with more than 110 accredited Registrars signed-up to be part of the Professional Web. For more information, please visit

About Directi:
With over a decade in the internet industry, Directi is a $350m+ group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, BigRock, Skenzo, and Radix Registry. Over 1000 employee strong, Directi currently has 5 offices across 4 countries. Directi businesses rank amongst the fastest growing businesses worldwide in their corresponding industry segments. For more information, please visit